And it is sweet to shipwreck in such a sea.
Diving in art, innovation, design, architecture, advertising, multimedia a sea of creativity is waiting for you! Have a good swim!
Creativity is an intuition, an idea that struck your mind like a lighting. It’s easier to find it in the simple things rather than complicated ones. S. Freud used to say that creativity is an attempt to solve an internal conflict generated by unloaded biological instinctive drive, that’s why dissatisfied desires are the engine of imagination and dreams…
“Those who dream by day are cognizant of many things which escape to those who dream only by night”(E. A. Poe)
Probabilmente ha ragione Poe. Riuscire a vedere nella quotidianità situazioni e cose, intuendone le potenzialità ancor prima che vengano realizzate, è il vero processo creativo. Il resto è puro mestiere.